• Knowing your audience allows you to cater to them in a way that is respectful and shows you care. If you are listening to what the customer is saying, let them know. Sending timely email campaigns is a great way to do this.
• Keeping clients aware of special sales, events and other important information keeps the relationship fires burning! Being a smart advertiser means using every way you can connect to your advantage.
• Designs for email campaigns go hand in hand with your website. Kathy Andes wanted a design similar to her website header/banner as well as a design that was easy to navigate and easy to read. It was a great collaborative effort and the results were exactly what she was looking for.
MailChimp and Constant Contact are the two programs I have used. They are both excellent for different reasons. I like MailChimp for its friendly feel and inexpensive usage. 0-2,000 subscribers in your database is free (forever free, as they call it). I like Constant Contact for their template selection. Using a professional template allows your designer to personalize it with your brand and saves you valuable time and money.
Professional Graphic Designs